Rodeo has been described by Forbes as America’s “fastest-growing sport.” After a recent Yellowstone-driven burst of popularity, it now draws 43 million people a year, which is larger than what both golf and tennis attract, and is even practiced by supermodel Bella Hadid, who is currently dating a Mexican-American cowboy from Fort Worth, Texas. Rodeo competitions can be watched live or via subscription to the Cowboy Channel, which is essential, since most rodeo fans live in smaller farm and ranch towns, especially out west, where Professional Rodeo Cowboys Association (PRCA)-sanctioned rodeos are a real-world fixture of local communities, offering cowboys the opportunity to show off their skills.  The sport’s popularity initially peaked back in the nineties, before experiencing a slow decline that paralleled the struggles of rural America. Small communities found it difficult to maintain PRCA rodeos as their major employers closed or relocated, leaving the events without most of their …