Everyone is in a Cult
Welcome to the schizophrenia factory
Social media means living one click away from the latest rabbit-hole
We are at once both the victims and perpetrators of an endless state of psychological warfare
For anyone who seriously studies the subject, the role of information and communication systems in cult formation cannot be overstated. In the 1960s and 1970s, cults relied on physical gatherings and limited media to spread their influence. Today, the internet and social media act as accelerants, enabling charismatic figures — whether cult leaders, influencers, or political demagogues — to instantly reach millions, fostering echo chambers and radicalization on an unprecedented scale. Algorithms prioritize engagement, often amplifying divisive or extreme voices, which mimic the psychological pull of cults by creating in-group loyalty and out-group hostility. If you’re reading this, you may have already joined a cult — perhaps disguised as a cigar club, or an activist clique, or simply a group chat you believe counters a broken system. Yet cult-like tendencies lurk in all these spaces. I know this because I’ve joined several myself. How could I not? We’re all just one hyperlink away …