American Insanity
The Last Great Dream had its HQ in San Francisco
Bohemians became hippies and then marketed the crap out of their filthy lifestyle
Jack Kerouac sold a million pairs of Levis and many more cups of cappuccino.
I never wanted to be a hippie, not while I lived in New York in the sixties. Hippies were unkempt, if not dirty. They didn’t work and they only spoke gibberish, you dig man? When I arrived in San Francisco, though, the hippie seemed to be a different creature; he or she had a job in construction or at the post office, with hair in a tidy ponytail, wearing clean overalls and work boots. I saw that I couldn’t beat them, so I joined them. They were younger than I by a decade or so. They played a mean game of softball on Sunday mornings in Chenery Park; on Sunday afternoons they tie dyed T-shirts with the slogan “Eat the Rich” above an icon of a skull and crossbones to show they meant business. Of course, hippies also smoked weed. Not only did they smoke it but they also grew it in the hills and the valleys above the city, sold it in bulk, transported it across the country and reaped the rewards, which they used to buy land hand over fist. Entrepreneurial and adventurous, they opened …