How Coachella Froze Over
High-level insider spills some Coca tea
How the best live music festival in America became a desert freakshow of cringe content from Elon Musk’s baby mamas
Y’all can blame Frank Ocean
For almost two decades, I have joined the pilgrimage of devoted patrons convening in the heart of the California desert. While the faithful are drawn for a weekend of music, hedonism, and flaunting their indulgences (at least as of late), I make the annual trek for a month of pay and an increased chance of skin cancer. Like a master mason of a Gothic cathedral, I have physically built the worship site per the specs of its corporate master’s divine plan. Officially named the Coachella Music and Arts Festival, colloquially “Coachella,” a Freudian slip of my fingers on the keyboard reveals an apt name for the Faustian bargain of attendance — Coca hell. The event began as a few days of music for alternatively attuned audiophiles, being far enough away from the City of Angels to be considered an “escape.” Early on, its promoter Goldenvoice didn’t have enough coin in the coffers to compete with its more established competitors, who could offer the cash guarantees needed for booking …